SOLUTIONS
Play to earn and earn more!
Selling data to players up and down the industry value chain
Selling data to players outside your own industry
Using data to increase company valuation
Companies often view their business as a assets and the data they have, they’ve derived from their own operations and own customer interactions. They use it for their own purposes only. The reality is that they’ve been operating in network environments and value chains where the final customer delivery is the result of the joint effort of several parties. In recent years many companies have woken up to the fact that these networked business environments create opportunities for sharing and capitalizing data from company to company. Data can be an important asset in optimizing the operations and cooperation of the players in the value chain. Companies can monetize their data by selling it to their suppliers and vendors down the value chain or by selling it to retailers, resellers and other sales-related partners up the value chain – or both.
A not-so-obvious opportunity to monetize data is to look outside the company’s industry or value chain. There might be a number of players interested in insights on economic activity, consumer behavior or other relevant topics. These players might be found in surprising fields. Companies should actively seek out these players and explore innovative joint opportunities.
The ultimate way to make money with data is to consider data as an asset in the company´s balance sheet and sell the entire company to a buyer who desperately needs the data. In this case, the data is considered valuable, because it can help the buyer to grow or improve its business. The data is sold as a full package, as part of the rest of the company assets.